Too often, the communities that face the greatest barriers to primary care are the least likely to use it, yet healthcare organizations struggle to understand what gets in the way. This challenge can be even more complex for Latino/a/x communities navigating barriers of access, cost, coverage, and trust.
A pioneering initiative in Los Angeles brought HealthBegins together with a managed care plan, a community health site, and Latina community members to better understand these challenges through Human-Centered Design and direct community engagement. What we heard revealed barriers to care that traditional data alone could not explain. Those insights catalyzed organizational change, shaping new approaches to transportation, Medi-Cal coverage communication, and appointment access, with the goal of improving primary care access for Latino/a/x communities.
Join us to discover how lasting improvements in primary care access can begin with listening to the community, and how Human-Centered Design can turn those insights into scalable, adaptable approaches for many organizations and communities.
Speakers:
- Melissa Meza, MPH, Director of Consulting Services and Operations, HealthBegins (host)
- Vince Pancucci, MPH, Associate Consultant, HealthBegins
- Alex Rivera, Supervisor for Social and Community Services, MLK Community Healthcare
- Chad Vargas, MHA, FACHE, Vice President of Ambulatory Services, MLK Community Healthcare
- Diana Camacho, MPH, Senior Program Officer, California Health Care Foundation
By the end of the webinar, attendees will be able to:
- Explain how listening directly to community members can reveal barriers to primary care that traditional data alone may not explain.
- Examine how Human-Centered Design can translate community insights into organizational change.
- Identify opportunities to adapt lessons from the initiative to improve primary care access in their own organizations and communities.
