Define the narrative, and you define the issues that get attention.
The power of a well-told story is why USC’s Hollywood, Health & Society program has spent nearly two decades educating screenwriters and producers about the real facts and critical issues in health. By placing compelling stories about the social determinants of health in the public eye, we can help get health equity the attention and resources it deserves.
Health care has something to learn from Hollywood, too. Inclusion riders took center stage at the recent Oscars. And just like the silver screen, our industry also needs to elevate more diverse narratives in medical education and events if we are to truly understand — and effectively treat — all the people we serve.
In this webinar, Kate Folb, Director of Hollywood, Health & Society, and HealthBegins’ Sadena Thevarajah lay out strategies for identifying high-impact stories in health equity and setting them in the spotlight. They also outline how inclusion clauses can work in health care — and how HealthBegins is already employing them.
Speakers:
- Kate Folb, Director of Hollywood, Health & Society
- Sadena Thevarajah, JD, Managing Director, HealthBegins
Webinar Objectives:
By the end of the webinar, attendees will be able to:
- Explain how stories about health equity can be brought to the mainstream..
- Identify ways to measure the impact of a well-told story in certain media.
- Craft your own inclusion statement for contracts and projects in health care.
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